Akwaaba Festival launches fifth edition to drive culture-led economic growth

The fifth edition of the Akwaaba Festival has been launched, positioning the multi-day cultural event as a driver of tourism, youth employment and national branding aligned with the country’s independence celebrations. 

The festival, anchored to Ghana’s Independence Day, aims to make the celebrations a more vibrant and economically impactful season showcasing local creativity, cultural heritage and commercial activity. 

Speaking at the launch in Accra, Dr Geoffrey Tamakloe, Director of Tourism at the Ministry of Tourism, Culture and Creative Arts, said this year’s edition aligns with two government initiatives—the Black Star Experience and the 24-Hour Economy. 

“The Black Star Experience is Ghana’s bold invitation to the world to engage with our heritage, our resilience and our creativity,” Dr Tamakloe said. “By linking Akwaaba Festival to this platform, we strengthen our international partnerships, attract global visitors and create opportunities for cultural exchange that benefit our youth and creative entrepreneurs.” 

He said the platform would allow vendors, performers and service providers to operate in a more dynamic environment, generating continuous business and employment through nightlife, festivals and tourism activity. 

“For young people, this means more platforms to showcase their talent, more jobs in hospitality and entertainment, and more innovation in digital and creative industries,” he said. “Akwaaba Festival becomes not just a celebration but a driver of round-the-clock economic opportunities.” 

Dr Tamakloe added that the ministry remains committed to supporting cultural platforms that preserve Ghana’s heritage and position the country as a global cultural destination. 

Rev. Thomas Yawson, First Vice President of the Musicians Union of Ghana (MUSIGA), said the festival offers artistes a chance to elevate their craft. 

“This festival gives musicians the opportunity to uplift themselves and could serve as a stepping stone,” he said, urging performers to invest in creativity and use the platform to sharpen their skills. 

This year’s programme includes the Vibe Fair, an open-air market featuring Ghanaian and Africa-inspired brands in fashion, food, beauty and crafts. 

The schedule also features the Akwaaba Concert at the National Theatre forecourt and a two-day open mic event in collaboration with MUSIGA, bringing together musicians from all 16 regions. 

Other activities will include a tribal fashion parade, cultural dance showcases and additional arts and entertainment programmes. 

Source: GNA