High Votes, High Hope: Why Ashanti Region’s Sika didn’t win GMB 2025
As the grand finale of Ghana’s Most Beautiful 2025 drew near, Sika, the proud representative of the Ashanti Region, had all the signs of a frontrunner: a strong regional identity, an articulate presence, an electrifying performance on stage, and reports that she had the highest public vote in the contest. For many observers, she seemed destined to win.
And yet, when the final moment came, she was announced as second runner-up rather than champion. The crown instead went to Isabella EtornamGagblezu, the talented contestant from the Volta Region. That outcome left fans surprised and many asking: What changed? Why didn’t Sika win?
What the Judges Saw
While public votes and social media buzz often shape expectations, Ghana’s Most Beautiful has always gone beyond popularity. The judges look for cultural representation, poise, confidence, communication skills, and a clear vision for social impact. Sika performed strongly in most areas and even won the Most Eloquent award twice, but the ultimate decision depended on consistency and depth across all categories.
Isabella Etornam Gagblezu impressed the judges with her authentic story of resilience, her deep connection to Volta culture, and her inspiring project on early childhood education. Her journey from humble beginnings to national recognition reflected perseverance and purpose, which resonated strongly with the pageant’s core values.
A Strong Package, but Not the Full Package
Sika brought confidence, charm, and strong regional pride. Yet, subtle differences during key rounds might have made the decisive gap. Etornam’s story carried emotional weight, her stage presentations were culturally grounded, and her advocacy plan stood out as practical and impactful. In the end, she embodied the complete contestant, beauty, intellect, and purpose in balance.
Votes Don’t Always Equal Victory
Sika’s popularity was undeniable, but Ghana’s Most Beautiful isn’t just a contest of numbers. The final decision focuses on who best represents the pageant’s theme of culture, development, and national identity. Etornam’s blend of humility, storytelling, and focus on social change gave her an edge that numbers alone couldn’t secure.
Beyond the Crown
Sika’s journey remains a success story. She captured hearts, commanded the stage, and reminded Ghanaians of the richness of Ashanti culture. Finishing third in a national competition of this scale is no small feat. Her performance showcased leadership, grace, and determination — qualities that will keep her in the public eye long after the curtain falls.
The crown may have gone to Isabella Etornam Gagblezu, but Sika walks away with something equally powerful: the admiration of fans, a growing platform, and the promise of an even brighter future.
